L'ARNAUBLOG: de febrer 2008

ideawriter*

*Copywriters today are storytellers, conversation keepers, curators and inventors. They are idea generators, executors and technology savants.

On any given day, depending on where and for whom they work, these new masters and mistresses of brand creativity and engagement might be writing a script for a web film, orchestrating a transmedia story or conceiving and helping to develop an app.

A post-digital copywriter is a creator of ideas, a master of the craft, a conversationalist, a dealer in emotions, an analog human being, a utilitarian and an explainer, a clarifier.

From The Idea Writers. Copywriting in a new media and marketing era. By Teressa Iezzi.