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dissabte, 28 de juny del 2008

Yo fui un creativo adolescente

De Muchachada Nui

Estos chicos me hacen gracia algunas veces y otras muchas no. En este caso, me he partido la caja un montón. Supongo que como el 95% de la profesión, porque esta semana lo he recibido en el correo 2 o 3 veces.

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ideawriter*

*Copywriters today are storytellers, conversation keepers, curators and inventors. They are idea generators, executors and technology savants.

On any given day, depending on where and for whom they work, these new masters and mistresses of brand creativity and engagement might be writing a script for a web film, orchestrating a transmedia story or conceiving and helping to develop an app.

A post-digital copywriter is a creator of ideas, a master of the craft, a conversationalist, a dealer in emotions, an analog human being, a utilitarian and an explainer, a clarifier.

From The Idea Writers. Copywriting in a new media and marketing era. By Teressa Iezzi.