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dissabte, 26 d’abril del 2008

Elegy, l'última de la Isabel Coixet

OK: La primera part em va agradar.

KO: La segona, no.

!: Malgrata que "Mi vida sin mi" i "La vida secreta de las palabras" em van agradar molt, aquesta em va acabar avorrint soberanament i no vaig plorar gens ni mica.

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ideawriter*

*Copywriters today are storytellers, conversation keepers, curators and inventors. They are idea generators, executors and technology savants.

On any given day, depending on where and for whom they work, these new masters and mistresses of brand creativity and engagement might be writing a script for a web film, orchestrating a transmedia story or conceiving and helping to develop an app.

A post-digital copywriter is a creator of ideas, a master of the craft, a conversationalist, a dealer in emotions, an analog human being, a utilitarian and an explainer, a clarifier.

From The Idea Writers. Copywriting in a new media and marketing era. By Teressa Iezzi.